On Building Through Culture

Photo by Marco Anelli.

Reflections on what it means to create, preserve, and transform through art and strategy.

Over the past decade, I have learned that building in the cultural field rarely means starting from zero. More often, it is about weaving what already exists: spaces, communities, and memories that carry their own stories. The work lies in shaping them into new forms of meaning.

This journal begins from that belief. My path has unfolded at the intersection of artists, institutions, and private initiatives. Each encounter opens a new question. How can we make culture not only visible, but vital? How can strategy itself become an act of care?

I have come to see consultancy as a form of authorship. It connects research, design, and governance into a shared language. It is a slow process, made of listening, translating, and building in ways that respect both vision and place.

Here I will share fragments from this journey: reflections on museum models, philanthropy, partnerships, and the infrastructures that sustain creativity. My hope is that these notes offer a way of looking at how cultural practice continues to evolve, and how we, in turn, evolve with it.

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Italian Cultural Institute in NY: From Rome to New York, Introducing CASTRO Projects