Designing the Museum of Tomorrow: Artribune Interview

On reimagining museums as civic spaces and the role of cultural consulting in shaping their future.

Grateful to Beatrice Caprioli at Artribune for a thoughtful conversation shared with Natalia Vartapetova, Senior Consultant at AEA Consulting and editor of the Cultural Infrastructure Index. The interview, Il futuro del museo si progetta oggi, explores how AEA supports cultural institutions around the world and how Italian institutions are rethinking what museums can be in the twenty-first century.

We discussed how the role of consulting has evolved: from providing expertise to building frameworks for sustainability, governance, and public trust. As institutions move beyond expansion toward long-term vision, questions of accountability, civic space, and human capital have become central to the work of cultural strategy.

Italy's layered history and dynamic cultural landscape offer a particularly rich context for this reflection. Its institutions are learning to balance preservation with innovation, global dialogue with local identity. Reimagining the museum today means designing systems that are not only relevant but regenerative: rooted in community and responsive to change.

Grateful to Artribune for spotlighting this conversation and for the work the magazine continues to do in advancing serious cultural discourse.

→ Read the full article on Artribune: Il futuro del museo si progetta oggi